Age in Place: Audience Engagement


A man and woman laying in bed smiling for the camera.

He who has a why to live for can bear almost any how.
― Friedrich Nietzsche


Aging in Place

This was an email exchange with Susan, who is new to aging in place CAPS profession and industry. She posed a great question which shows me a level of passion and commitment that the field needs. I hope you also get something out of the message I wanted to convey…

Hello Patrick,

In less than 2 weeks our first planned CAPS Lunch and Learn is scheduled. Any pointers on engaging an audience?


Susan E. Phillips

Cottage & Castle LLC Certified Aging-In-Place Specialist (CAPS) Interior, Kitchen, and Bath Designer.

My Response:

Susan, yes…

Find out their “why.”

Before you even get started on “how to” info, asked them sincerely to share with the audience WHY they want to learn about aging In Place.

What’s their why? Then show you care and let their whys guide the how to. They need to know how to, but “why” should inform your talk. Use their specific examples (ie; so my grandkids can visit me in my home, or I love my neighbors and want to stay near them) in your talk.

Stephen Covey once noted: What’s most personal is most universal and most important. The WHY is most personal and most important. 

Good luck!



Start With WHY

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