The aging population in general, and aging boomer women specifically (niche), will provide unlimited opportunity for savvy-trend-aware entrepreneurs; particularly women who know what other women want and need. Goods and services will need to be taken to aging boomer women in suburbia—and who better do provide it than someone who has walked a mile in your shoes…
Aging in place
When (and if) you ask yourself: “What’s my future going to look like?” And in your mind’s eye it looks like it does now, you’re at risk for Hyper-habituation, stagnation, and development may be sacrificed at the altar of the illusion of stability.
The Benefits of Senior-to-Senior Peers
1.Credibility: A 75 year old is more likely to listen to another 75 year old about advice (aging as shared experience)
2.If I Can do it so Can You: Self-efficacy is key in gerontology, just knowing someone not unlike yourself was successful can increase your confidence to take on the task of aging in place
3.On Going Support: Seniors have time to help other seniors = Purpose
4.A Source of Environmental Press: Peer-to-Peer mentoring will keep aging brains engaged
5.Cohort Effect: Seniors have served in wars, raised children, retired, lost friends, nurtured grandchildren, fought through health issues, etc…They share the same life experiences as a group = Trust
6.Senior Peers insights: Seniors know what it’s like to be old and the challenges of living at home, obstacles easily identified on home assessments
7.Sensitivity to Aesthetics: Seniors know what’s important in making a house a home for the older adults
8.Access: Seniors have access to other seniors in church, senior centers, the gym, community centers
9.Tie to Existing Programs serving Seniors: For example, Meals-on-Wheels would be a perfect Trojan Horse to an aging-in-place home assessment
10.Recruitment: Seniors could recruit other seniors to be Peer-to-Peer Aging in Place consultants
The line “Aging in Place” is quickly becoming a house-hold term as boomers experience what it entails to keep elderly parents buoyant.
Fay (and Orlov) nails it…Entertainment Media will be the KEY to aging-in-place technology and home modification adoption for our rapidly aging culture.
The underlying assumption with “aging in place” is that older people are capable of remaining home by choice.
When it comes to aging in place so often it is a “crisis buy,” that is, remodeling for age-friendly living is neglected until a crisis (often a fall) forces the issue.
For our discussion here, I define “aging in place” as a dynamic self-determined process of living in a home environment safely, and INTER-dependently as you get older.